Lib Dem MPs paying for Google Ads

I am a Stumble user. This morning I have stumbled upon a website called Laugh at Liberals. Not much special there. I just thought it was odd that on that page was a Google Ad link to Paul Burstow's website (Lib Dem Member of Parliament for Sutton and Cheam). Now why anyone would want to link from this site is beyond me, and it shows the failings of Google Ads. One interpretation is let's laugh at the Liberals - and hey, here's a link to an English Liberal Democrat we can laugh at!!

But there is another point here. Whatever is the benefit of an MP paying for Google ads. I can't see how it does anything but send a message of desparation, it certainly is not a positive comment on his performance as an MP that he has to promote himself in such a way.

Perhaps more importantly, how is it being paid for? Parliamentary allowance?

I feel an Email coming on. Will update if necessary.

UPDATE:

I received this from his researcher:

"I can confirm that Mr Burstow pays for the Google Ads service
personally, not from parliamentary allowances.

The costs can be
strictly limited – the charge only comes when people click through to his
website, and you can specify how much you want to pay each
month.

As to the benefits, it increases the number of visits to Mr
Burstow’s website and helps to raise awareness about his work as an
MP."

I still don't get it. It's a sign of desparation IMHO. Let's not forget that his salary is also paid for by us - so it's still our money.